FOR IMMEDIATE RELEASE

House Of Applejay Distillery Kicks Off the Three Summit Challenge: Explore the Appalachian Peaks and Craft Spirits

EAST ELLIJAY, GA – 08/18/2024 — House Of Applejay Distillery, a women-owned fine spirits and Likör distillery located in the picturesque North Georgia Appalachian Mountains, is thrilled to announce the launch of its “Three Summit Challenge.” This exciting, self-paced event invites outdoor enthusiasts and craft spirit lovers to hike three of Georgia’s stunning peaks while celebrating their journey alongside a community of fellow adventurers.

Taking place from September 1st to October 30th, the Three Summit Challenge offers participants the flexibility to explore at their own pace. The challenge involves hiking three Southern Appalachian Mountains — Mt. Frozen Knob, Mt. Grassy Knob, and Mt. Wildcat — each of which serves as an inspiration for House Of Applejay’s signature spirits. These majestic summits are honored on the distillery’s small-batch bottles, featuring their names and coordinates as a tribute to the natural beauty that surrounds the region.

Participating in the challenge is simple: Start by capturing a photo on your hike, tagging @HouseOfApplejay on Facebook or @HouseOfApplejay_ on Instagram, and using the hashtag #ThreeMountainChallenge2024. Afterward, stop by the House Of Applejay Tasting Room to show your post, and claim a free sticker commemorating your adventure. Whether you complete one, two, or all three summits, the challenge is all about the experience, connecting with nature, and sharing your love for craft spirits with the House Of Applejay community.

“The Three Summit Challenge is not only a celebration of reaching new heights but also a tribute to the Appalachian landscape that inspires our spirits,” said Caroline Porsiel, CEO and founder of House Of Applejay Distillery. “We invite everyone to join us in this unique adventure, where the mountains meet the artistry of fine distillation.”

Beyond the hiking challenge, the distillery will be offering special Three Mountain Challenge-themed cocktails, showcasing their signature spirits like Mt. Frozen Knob Vodka, Mt. Grassy Knob Vodka, and Mt. Wildcat Juniper Liqueur. These cocktails are carefully crafted to reflect the character of the Appalachian peaks and enhance the spirit of the challenge.

Event Details:

Dates: September 1st – October 30th 2024
Location: Three selected trails to Vista Mt. Frozen Knob, Mt. Grassy Knob, and Mt. Wildcat
(Southern Appalachian Mountains). For more information, visit House Of Applejay’s website. Share your experience using #ThreeMountainChallenge2024.
How to Participate: Take a photo during your hike, tag @HouseOfApplejay on Facebook or
@HouseOfApplejay_ on Instagram, and use the hashtag #ThreeMountainChallenge2024, then
visit the tasting room to receive your free sticker. More details here.

### About House of Applejay Distillery

Established in 2022, House of Applejay Distillery is a women-owned and operated craft distillery based in East Ellijay, Georgia. The distillery is renowned for its signature product, Applejay, and is celebrated for its small-batch vodkas and liqueurs, which consistently explore new boundaries of natural flavor. The distillery is committed to providing educational and immersive experiences, offering history and tasting tours that delve into the rich heritage of craft distillation.

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